About
A problem solver,
in the long form.
I’m Ashley — an entrepreneur and technologist based in the West Midlands.
I’ve spent the better part of a decade building businesses where compliance, technology, and people meet. My driving force has always been the same: take on challenges I start with little or no information about, and find a way through them.
Today the Persici Group is three companies across four countries — money remittance, payments technology, and consulting. I care about doing regulated work properly and leaving things a little better than I found them.
What I value
- 01
Solve the real problem
Start at the root, not the symptom. The cleverest solution to the wrong problem is still wrong.
- 02
Compliance is craft
In regulated work the rules are the form. Building inside them is the discipline, not the obstacle.
- 03
Community first
The communities I build for are the reason any of it matters. They keep the work honest.
- 04
The long game
Compounding beats cleverness. Build work you'd be proud to still be doing in ten years.
Background
From a corner of Birmingham, outward.
I started Persici in 2017 to solve a problem I knew first-hand: that the people most underserved by banks were the ones who could least afford the friction. What began as a single licensed remittance business has grown into a small group of companies — but the bar has stayed the same. Build the regulated thing properly, or don’t build it.
Outside the work, I read more than I write, walk more than I run, and try to take the long view in most things.
History
- 2017
Persici Financial Services
Founded in Birmingham — regulated money remittance for underserved communities. FCA-authorised in 2018.
- 2021
Persici Technologies & Primores
Spun up the technology and consulting arms of the group.
- Today
Persici Group + Fintranet
Operating across four countries, building the next generation of compliant fintech.